Crisis Resources 
Brigitte Naderer
Dr. Brigitte Naderer, MA
Postdoctoral researcher

Brigitte is a post-doc at the Public Mental Health Research Unit, Center for Public Health, Medical University of Vienna. She has a doctoral degree in communication science and works in the field of media effects, media literacy, media psychology, and health communication.

 Curriculum Vitae

Selected Publications

Naderer B, Wendt R, Bachl M, Rieger D. (2023). Understanding the role of participatory-moral abilities, motivation, and behavior in European adolescents’ responses to online hate. New Media & Society, 14614448231203617. 10.1177/14614448231203617.
Naderer B, Rieger D, Schulze H, Rothut S. (2023). Increasing knowledge about cognitive biases: an evaluation study of a radicalization prevention campaign targeted at European adolescents and young adults. Journal of Children and Media, 17(4), 426-442. 10.1080/17482798.2023.2230311.
Naderer B, Peter C, Karsay K. (2022). This picture does not portray reality: developing and testing a disclaimer for digitally enhanced pictures on social media appropriate for Austrian tweens and teens. Journal of Children and Media, 16(2), 149–167. 10.1080/17482798.2021.1938619 .
Naderer B, Binder A, Matthes J, Spielvogel I, Forrai M. (2020). Food as an eye-catcher. An eye-tracking study on children's attention to healthy and unhealthy food presentations as well as non-edible objects in audiovisual media. Pediatric Obesity, e12591. 10.1111/ijpo.12591 .
Naderer B, Matthes J, Spielvogel I. (2019). How brands appear in children's movies. A systematic content analysis of the past 25 years. International Journal of Advertising, 38(2), 237-257. 10.1080/02650487.2017.1410000 .

Publications

accepted
Schwertberger U, Naderer B. (accepted). Reaktanz und Widerständigkeit bei der Medienrezeption. In V. Gehrau, H. Bilandzic, H. Schramm, & C. Wünsch (Eds.), Medienrezeption, 2. Auflage. Baden-Baden: Nomos.
2025
Breves P, van Berlo ZMC, Teunissen L, König L, Binder A, Naderer B. (2025). Happier and Healthier? Investigating the Longitudinal Impact of Body-Positive and Fitspirational Influencers on Weight Satisfaction, Healthy Eating, and Physical Activity. Health Communication, online-first , 1-13. 10.1080/10410236.2025.2465795.
Zuckerhut B, Naderer B, Eberl JM, Tolochko P, Lercher L, Jirovsky-Platter E, Winzer E, Hromi-Fiedler A, Pérez-Escamilla R, Wakolbinger M. (2025). Content analysis of Austrian print and online newspaper coverage of breastfeeding over two decades. Maternal & Child Nutrition, e13795 , 1-11. 10.1111/mcn.13795.
2024
Balaban D C, Mucundorfeanu M, Naderer B. (2024). Short and long-term impact of the frequency of social media influencers’ sponsored posts on attitudinal and behavioral brand outcomes Journal of Marketing Communications, online-first, 1-19. 10.1080/13527266.2024.2413916 .
Frischlich L, Naderer B. (2024). Digitale Prävention. In T. Rothmund & E. Walther (Eds.), Vom Wut- zum Reichsbürger - Psychologische Perspektiven auf Rechtsradikalisierung. Stuttgart: Kohlhammer Verlag.
Matthes J, Binder A, Naderer B, Forrai M, Spielvogel I, Knupfer H, Saumer M. (2024). Effects of Food Depictions in Entertainment Media on Children’s Unhealthy Food Preferences: Content Analysis Linked with Panel Data. JMIR Pediatrics and Parenting. 7(1), e51429 10.2196/51429.
Naderer B, Fisse T, Schrimpf C. (2024). On the (in)effectiveness of textual disclosures on expectations, attitudes, and perceived appropriateness of alcohol. Psychology & Health, online-first, 1-22 10.1080/08870446.2024.2352064.
Naderer B, Rieger D, Schwertberger U. (2024). An online world of bias. The mediating role of cognitive biases on extremist attitudes. Communications, 49(1), 51-73. 10.1515/commun-2021-0115.
Naderer B, Till B, Niederkrotenthaler T. (2024). Terrorism in the media: A content analysis of terrorism coverage in Austrian and German print media. Oral presentation at the 24th annual MOTRA-K Conference: „Transformationen von Extremismus und Intoleranz in Deutschland und Europa“. Wiesbaden, Germany, March 7-8, 2024. (Book of Abstracts p. 17).
Naderer B, Walkobinger M, Haider S, Tatlow-Golden M, Muc M, Boyland E, Winzer E. (2024). Influencing children: food cues in YouTube content from child and youth influencers. BMC Public Health, 24(1), 1-10 10.1186/s12889-024-20870-6.
Rothut S, Schulze H, Rieger D, Naderer B. (2024). Mainstreaming as a meta-process - a systematic review and conceptual model of factors contributing to the mainstreaming of radical and extremist positions. Communication Theory, 34(2), 49-59. 10.1093/ct/qtae001.
2023
Arendt F, Till B, Voracek M, Kirchner S, Sonneck G, Naderer B, Pürcher P, Niederkrotenthaler T. (2023). ChatGPT, artificial intelligence, and suicide prevention: A call for a targeted and concerted research effort. Crisis 44(5):367-370. 10.1027/0227-5910/a000915.
Beckert J, Naderer B. (2023). Advertising to inspire–inspiring to persuade: how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising. International Journal of Advertising, 42(2), 641-661. 10.1080/02650487.2023.2193933.
Meitz TGK, Borchers NS, Naderer B. (2023). Das belastete Verhältnis der Kommunikations- und Medienwissenschaft zur Werbung: Zur Notwendigkeit der Schlüsselwerke der Werbeforschung. In T. G. K. Meitz, N. S. Borchers, & B. Naderer (Eds.), Schlüsselwerke der Werbeforschung (pp. 1-20). Wiesbaden: Springer VS.
Meitz TGK, Borchers NS, Naderer B, (Hg). (2023). Schlüsselwerke der Werbeforschung. Wiesbaden: Springer. 10.1007/978-3-658-36508-0.
Naderer B. (2023). Influencers as political agents? The potential of an unlikely source to motivate political action. Communications, 48(1), 93-111. 10.1515/commun-2021-0006.
Naderer B, Niederkrotenthaler T, Laido Z, Till B. (2023). The quality of media coverage of terrorist attacks in Austrian and German print media and the short-term effects of news reports about Islamist terrorism: Randomized controlled trial and content analysis. Oral presentation at the 32nd World Congress of the International Association for Suicide Prevention, Piran, Slovenia, September 19-23, 2023. (Book of abstracts p. 176).
Naderer B, Rieger D, Schulze H, Rothut S. (2023). Increasing knowledge about cognitive biases: an evaluation study of a radicalization prevention campaign targeted at European adolescents and young adults. Journal of Children and Media, 17(4), 426-442. 10.1080/17482798.2023.2230311.
Naderer B, Wendt R, Bachl M, Rieger D. (2023). Understanding the role of participatory-moral abilities, motivation, and behavior in European adolescents’ responses to online hate. New Media & Society, 14614448231203617. 10.1177/14614448231203617.
Till B, Arendt F, Kirchner S, Naderer B, Niederkrotenthaler T. (2023). The role of monocausal versus multicausal explanations of suicide in suicide reporting: a randomized controlled trial. Suicide and Life‐Threatening Behavior, 53(6), 1063-1075. 10.1111/sltb.13007.
Von Sikorski C, Naderer B, Brand D. (2023). Inappropriate? Gay characters affect adults' perceived age-appropriateness of animated cartoons. Communications, 48(1), 28-42. 10.1515/commun-2020-0095.
Wendt R, Naderer B, Bachl M, Rieger D. (2023). Social media literacy among adolescents and young adults: results from a cross-country validation study. Social Media + Society, 9(4), 20563051231216965 10.1177/20563051231216965.
Wulf T, Naderer B, Rieger D. (2023). Medienpsychologie. Baden-Baden: Nomos. 10.5771/9783748921332 .
2022
Balaban DC, Mucundorfeanu M, Naderer B. (2022). The role of trustworthiness in social media influencer advertising: Investigating users’ appreciation of advertising transparency and its effects. Communications, 47(3), 395-421. 10.1515/commun-2020-0053.
Bouko C, Naderer B, Rieger D, Van Ostaeyen P, Voué P. (2022). Discourse patterns used by extremist Salafists on Facebook: identifying potential triggers to cognitive biases in radicalized content. Critical Discourse Studies, 19(3), 252-273. 10.1080/17405904.2021.1879185.
De Jans S, Hudders L, Naderer B, De Pauw V. (2022). Impact of thin-ideals in influencer posts promoting healthy versus unhealthy foods on tweens’ healthy food choice behavior. Frontiers Psychology. 10.3389/fpsyg.2022.789069.
Evans N, Balaban D, Mucundorfeanu M, Naderer B. (2022). How the impact of social media influencer disclosures changes over time: discounting cues and exposure level can affect consumer attitudes and purchase intention. Journal of Advertising Research, 62(4), 353-366. 10.2501/jar-2022-023 .
Folkvord F, Naderer B, Coates A, Boyland E. (2022). Promoting fruit and vegetable consumption for childhood obesity prevention. Nutrients, 14(1), 157. 10.3390/nu14010157 .
Matthes J, Eicher C, Naderer B, Neureiter A, Schmuck D, Zibarzani M. (2022). Driving forces in green advertisements: A comparison of green advertisements in ten countries. In A. S. Kümpel, C. Peter, A. Schnauber-Stockmann, & F. Mangold (Eds.), Nachhaltigkeit als Gegenstand und Zielgröße der Rezeptions- und Wirkungsforschung. Aktuelle Studien und Befunde (pp. 209-230). Baden-Baden: Nomos. 10.5771/9783748926436-209.
Naderer B. (2022). Natürlich gesund? Healthwashing im Marketing. People & Work. Fachmagazin für Buisness, Leadership, Transformation, 2(22). 34-36.
Naderer B, Peter C, Karsay K. (2022). This picture does not portray reality: developing and testing a disclaimer for digitally enhanced pictures on social media appropriate for Austrian tweens and teens. Journal of Children and Media, 16(2), 149–167. 10.1080/17482798.2021.1938619 .
Winzer E, Naderer B, Klein S, Lercher L, Wakolbinger M. (2022). Promotion of food and beverages by German-speaking influencers popular with adolescents on TikTok, YouTube and Instagram. International Journal of Environmental Research and Public Health, 19(17), 10911. 10.3390/ijerph191710911 .
Wulf T, Naderer B. (2022). Selling stories of social justice. How consumers react to and learn from social ads. Studies in Communication Sciences, 22(1), 233-250. 10.24434/j.scoms.2022.01.3054 .
Wulf T, Naderer B, Olbermann Z, Hohner J. (2022). Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing. International Journal of Advertising, 41(8), 1433-1453. 10.1080/02650487.2022.2053393 .
2021
Binder A, Naderer B, Matthes J. (2021). Shaping healthy eating habits in children with persuasive strategies: toward a typology. Frontiers in Public Health, 9. 10.3389/fpubh.2021.676127 .
De Jans S, Spielvogel I, Naderer B, Hudders L. (2021). Digital food marketing to children: how an influencer’s lifestyle can stimulate healthy food choices among children. Appetite, 105182. 10.1016/j.appet.2021.105182 .
Heiss R, Naderer B, Matthes J. (2021). Healthwashing in high-sugar food advertising: The effect of prior information on healthwashing perceptions in Austria. Health Promotion International, 6(4), 1029-1038. 10.1093/heapro/daaa086 .
Naderer B. (2021). Advertising unhealthy food to children: on the importance of regulations, parenting styles, and media literacy. Current Addiction Reports, 8, 12-18. 10.1007/s40429-020-00348-2 .
Naderer B, Borchers NS, Wendt R, Naab T. (2021). Advertising literacy: how can children and adolescents deal with persuasive messages in a complex media environment? MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung, 43, i-vi. 10.21240/mpaed/43/2021.07.21.X .
Naderer B, Matthes J, Bintinger S. (2021). It is just a spoof: Spoof placements and their impact on conceptual persuasion knowledge, brand memory and brand evaluation. International Journal of Advertising, 40(1), 106-123. 10.1080/02650487.2020.1793632 .
Naderer B, Matthes J, Schäfer S. (2021). Effects of disclosing ads on Instagram: the moderating impact of similarity to the influencer. International Journal of Advertising, 40(5), 686-707. 10.1080/02650487.2021.1930939 .
Naderer B, Opree S. (2021). Increasing advertising literacy to unveil disinformation in green advertising. Environmental Communication, 15(7), 923-936. 10.1080/17524032.2021.1919171 .
Spielvogel I, Naderer B, Binder A, Matthes J. (2021). The forbidden reward. The emergence of parent-child conflicts about food over time and the influence of parents' communication strategies and feeding practices. Frontiers in Public Health, 8, 604702. 10.3389/fpubh.2020.604702 .
Spielvogel I, Naderer B, Matthes J. (2021). Disclosing product placement in audiovisual media services: A practical and scientific perspective on the implementation of disclosures across the European Union. International Journal of Advertising, 40(1), 5-25. 10.1080/02650487.2020.1781478 .
2020
Binder A, Naderer B, Matthes J. (2020). Experts, peers, or celebrities? The role of different social endorsers for children's fruit choice. Appetite, 155, 104821. 10.1016/j.appet.2020.104821 .
Binder A, Naderer B, Matthes J. (2020). A "forbidden fruit effect": An eye-tracking study on children's visual attention to food marketing. International Journal of Environmental Research and Public Health, 17(6), 1859. 10.3390/ijerph17061859 .
Binder A, Naderer B, Matthes J. (2020). The effects of gain- and loss-framed nutritional messages on children's healthy eating behavior. Public Health Nutrition, 23(10), 1726-1734. 10.1017/S1368980019004683 .
Binder A, Naderer B, Matthes J, Spielvogel I. (2020). Fiction is sweet. The impact of media consumption on the development of children's nutritional knowledge and the moderating role of parental food-related mediation. A longitudinal study. Nutrients, 12(5), 1478. 10.3390/nu12051478 .
Mayrhofer M, Matthes J, Einwiller S, Naderer B. (2020). User generated content presenting brands on social media increases young adults' purchase intention. International Journal of Advertising, 39(1), 166-186. 10.1080/02650487.2019.1596447 .
Mayrhofer M, Naderer B, Binder A. (2020). Unhealthy fun: food and beverage references in comedy series. Journalism & Mass Communication Quarterly, 97(1), 257-277. 10.1177/1077699019844768 .
Naderer B, Binder A, Matthes J, Mayrhofer M. (2020). Healthy, sweet, brightly colored, and full of vitamins: cognitive and affective persuasive cues of food placements and children's healthy eating behavior. International Journal of Advertising, 39(7), 1012-1030. 10.1080/02650487.2020.1735140 .
Naderer B, Binder A, Matthes J, Spielvogel I, Forrai M. (2020). Food as an eye-catcher. An eye-tracking study on children's attention to healthy and unhealthy food presentations as well as non-edible objects in audiovisual media. Pediatric Obesity, e12591. 10.1111/ijpo.12591 .
Naderer B, Heiss R, Matthes J. (2020). The skilled and the interested: how personal curation skills increase or decrease exposure to political information on social media. Journal of Information Technology & Politics, 17(4), 452-460. 10.1080/19331681.2020.1742843 .
Naderer B, Seiffert-Brockmann J, Matthes J, Einwiller S. (2020). Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness. Communications, 45(3), 273-281. 10.1515/commun-2019-0143 .
Spielvogel I, Naderer B, Matthes J. (2020). Again and again: exploring the influence of disclosure repetition on children's cognitive processing of product placement. International Journal of Advertising, 39(5), 611-630. 10.1080/02650487.2019.1648984 .
Spielvogel I, Naderer B, Matthes J, Obereder A. (2020). "Unterstützt durch Produktplatzierung": Die Perspektive der Eltern gegenüber Regulierungsmaßnahmen für eingebettete Werbeformen in Film und Fernsehen. Studies in Communication and Media, 9(2), 308-340. 10.5771/2192-4007-2020-2-308 .
2019
Binder A, Naderer B, Matthes J. (2019). Do children's food choices go with the crowd? Effects of majority and minority peer cues shown within an audiovisual cartoon on children's healthy food choice. Social Science & Medicine, 225, 42-50. 10.1016/j.socscimed.2019.01.032 .
Matthes J, Naderer B. (2019). Sugary, fatty, & prominent: food & beverage appearances in children's movies from 1991 to 2015. Pediatric Obesity, 14(4). 10.1111/ijpo.12488 .
Mayrhofer M, Naderer B. (2019). Mass media as alcohol educator for everyone? Effects of portrayed alcohol consequences and the influence of viewers' characteristics. Media Psychology, 22(2), 217-243. 10.1080/15213269.2017.1378112 .
Naderer B, Matthes J. (2019). Der Involvementbegriff in der Werbeforschung: Zum überfälligen Ende eines schwer greifbaren Konzeptes. In H. Schramm, J. Matthes & C. Schemer (Eds.), Emotions meet cognitions. Zum Zusammenspiel von emotionalen und kognitiven Prozessen in der Medienrezeptions- und Medienwirkungsforschung (pp. 21-34). Wiesbaden: Springer VS.
Naderer B, Matthes J, Spielvogel I. (2019). How brands appear in children's movies. A systematic content analysis of the past 25 years. International Journal of Advertising, 38(2), 237-257. 10.1080/02650487.2017.1410000 .
2018
Naderer B, Karsay K. (2018). Detecting the persuasive intent of product placement in photographic love stories: Consequences for brand recall and brand evaluation. In R. Kühne, S. Baumgartner, T. Koch, & M. Hofer (Eds.), Youth and media: Current Perspectives on Media Use & Effects (pp. 115-131). Baden-Baden: Nomos.
Naderer B, Matthes J, Binder A, Marquart F, Mayrhofer M, Obereder A, Spielvogel I. (2018). Shaping children's healthy eating habits with food placements? Food placements of high and low nutritional value in cartoons, children's BMI, food-related parental mediation strategies, and food choice. Appetite, 120, 644-653. 10.1016/j.appet.2017.10.023 .
Naderer B, Matthes J, Marquart F, Mayrhofer M. (2018). Children's attitudinal and behavioral reactions to product placements: Investigating the role of placement frequency, placement integration, and parental mediation. International Journal of Advertising, 37(2), 236-255. 10.1080/02650487.2016.1218672 .
Naderer B, Matthes J, Zeller P. (2018). Placing snacks in children's movies: Cognitive, evaluative, and conative effects of product placements with character product interaction. International Journal of Advertising, 37(6), 852-870. 10.1080/02650487.2017.1348034 .
Schmuck D, Matthes J, Naderer B. (2018). Misleading consumers with green advertising? An affect-reason-involvement account of greenwashing effects in environmental advertising. Journal of Advertising, 47(2), 127-145. 10.1080/00913367.2018.1452652 .
Schmuck D, Matthes J, Naderer B, Beaufort M. (2018). The effects of environmental brand attributes and nature imagery in green advertising. Environmental Communication, 12(3), 414-429. 10.1080/17524032.2017.1308401 .
Spielvogel I, Matthes J, Naderer B, Karsay K. (2018). A treat for the eyes. An eye-tracking study on children's attention to unhealthy and healthy food cues in media content. Appetite, 125, 63-71. 10.1016/j.appet.2018.01.033 .
2017
Naderer B. (2017). Types of hypotheses. In J. Matthes, R. Potter & C. S. Davis (Eds.), International Encyclopaedia of Communication Research Methods. Hoboken, NJ: Wiley.
Naderer B, Schmuck D, Matthes J. (2017). Greenwashing: Disinformation through green advertising. In G. Siegert, M. B. Rimscha, S. Grubenmann (Eds.), Commercial Communication in the Digital Age – Information or Disinformation? Berlin: De Gruyter Mouton
2016
Matthes J, Naderer B. (2016). Product placement disclosures: exploring the moderating effect of placement frequency on brand responses via persuasion knowledge. International Journal of Advertising, 35(2), 185-199. 10.1080/02650487.2015.1071947 .
Naderer B, Matthes J. (2016). Verfahren zur Messung der Werbewirkung und Werbeeffizienz. In F. Esch, T. Langner, & M. Bruhn (Eds.), Handbuchreihe der Kommunikation – Controlling der Kommunikation (pp. 363-383). Wiesbaden: Springer/Gabler.
Naderer B, Matthes J. (2016). Petty, R.E., & Cacioppo, J. T. (1986). Communication and persuasion: Central and peripheral routes to attitude change. In M. Potthoff (Ed.), Schlüsselwerke der Medienwirkungsforschung (pp. 231-242). Wiesbaden: Springer.
Naderer B, Matthes J. (2016). Kinder und Werbung: Inhalte, Mechanismen und Wirkungen. In G. Siegert, W. Wirth, P. Weber, & J. A. Lischka (Eds.), Handbuch Werbeforschung (pp. 689-712). Wiesbaden: Springer VS.
Naderer B, Mestas M. (2016). Do you take credit cards? The attitudinal and behavioral effects of advergames targeted at children. Journal of Consumer Behaviour, 15, 580-588. 10.1002/cb.1599 .
2015
Arendt F, Naderer B, Abdollahi M, Mittelberger A, Surzhyk O, Zhou L. (2015). Television commercials and fading behavioral brand choice effects in Austrian children. Journal of Children and Media, 9(4), 435-452. 10.1080/17482798.2015.1089299 .
Matthes J, Marquart F, Naderer B, Arendt F, Schmuck D, Adam K. (2015). Questionable research practices in experimental communication research: a systematic analysis from 1980 to 2013. Communication Methods & Measures, 9(4), 193-207. 10.1080/19312458.2015.1096334 .
Matthes J, Naderer B. (2015). Children's consumption behavior in response to food product placements in movies. Journal of Consumer Behaviour, 14(2), 127-136. 10.1002/cb.1507 .
2013
Matthes J, Naderer B. (2013). Zum Einfluss von Nahrungsmittelplatzierungen in Kinderfilmen. In H. Schramm, J. Knoll & D. Schlütz (Eds.), Innovation der Persuasion. Die Qualität der Werbe- und Markenkommunikation in neuen Medienwelten (pp. 59-74). Köln: Halem Verlag.